September 11, 2025
| Apparel Brand

90% Deliverability Score for Apparel Brand

Starting Point:The brand was sending campaigns to unengaged subscribers, including people who hadn’t opened an email in the last 365 days.
Route Taken: I introduced a deliverability-first strategy—cleaning the list, suppressing long-term inactive subscribers, and segmenting based on recent engagement.

Problem

The brand was sending campaigns to unengaged subscribers, including people who hadn’t opened an email in the last 365 days. This practice risked damaging sender reputation, lowering inbox placement, and wasting resources on an audience that was no longer responsive.

Solution

I introduced a deliverability-first strategy—cleaning the list, suppressing long-term inactive subscribers, and segmenting based on recent engagement. At the same time, I optimized content and send times to encourage higher opens and clicks from the active audience.

Results

The brand’s deliverability score rose to an excellent 90, with a 54.8% open rate and a 1.81% click rate, far above industry benchmarks. By protecting inbox placement and focusing on engaged subscribers, the brand secured stronger performance and a healthier foundation for future growth.

Meditation Brand

58-71% Open Rates in Email Campaigns

Starting Point: The brand’s email marketing was heavily focused on constant selling, which led to fatigue among subscribers.
Route Taken: I shifted the approach from pure promotion to storytelling and healing-focused messaging. This created resonance with the audience while still keeping conversions in focus.

Apparel Brand

176% Increase in Revenue in Just 5 Months

Starting Point: The brand was sending emails to everyone in the list without considering gender, interests, or buying behavior—even though their products catered to both men and women.
Route Taken: I built a complete customer journey strategy, introducing segmentation to target men and women with tailored campaigns.

You’ve Seen the Wins. Now It’s Time for Yours.

You’ve seen what’s possible. Your audience is out there, waiting. Let’s guide them from first click to loyal customer — from lost to sold.